Why a business journal focuses on real estate news

Lesley Weidenbenerthe editor in chief of the Indianapolis Business Journal, writes about why the publication focuses on real estate news.

Weidenbener writes, “Last year, when evaluating where to put more emphasis and what to spend less time covering, we looked closely at the numbers. And what we found was what we expected: Stories about restaurants and real estate are extremely popular with IBJ readers.

“(Stories about lawsuits and about TV news personalities do incredibly well, too. So it’s not surprising that one of our most-read stories last year was about a TV newsperson involved in a lawsuit.)

“Because real estate is of such interest, we have three reporters who spend considerable time covering real estate, retail and development. That can be a little confusing. So I thought I’d take a little space this week to explain who’s who and what they cover.

“Mickey Shuey is IBJ’s primary real estate reporter (although he also covers tourism and sports business of sports). His focus is on development and most commercial and industrial real estate (not including retail and restaurants). If there’s a big mixed-use project, especially in Marion County, he’s likely to be the reporter digging up the details. ”

Read more here.

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