When Warner Music Group confirmed its acquisition of 300 Entertainment for $ 400 million late last year, the company also confirmed that 300’s leader, Kevin Liles, was – under Warner’s roof – to be appointed Chairman & CEO across both 300 and Elektra Music Group.
Now Elektra Music Group is no more, with its constituent parts this week folded into 300 Elektra Entertainment – 3EE – an all-new frontline label group at Warner, led by Liles as Chairman & CEO.
What was Elektra Music Group is now Elektra Entertainment, and continues to be led by Co-Presidents Mike Easterlin and Gregg Nadelwho report to Liles within the 3EE structure.
The other half of that 3EE structure is 300 Entertainment, overseen by its newly appointed Co-Presidents Rayna Bass and Selim Bouab. Bass and Bouab also report into Liles.
Warner said in a press release this week: “Under the umbrella of 3EE, both 300 and Elektra will maintain their independent identities and cultures.”
However, a 3EE “central hub of expertise” will now be established, said Warner, which will “bring together the deep knowledge and wide experience spanning the 300 and Elektra teams”.
The brands that now sit within 3EE include 300, Elektra Records, Fueled by Ramen, Roadrunner, Low Country Sound, DTA Records, Public Consumption, Young Stoner Life Records, Sparta, and 300 Studios.
The logo for 3EE combines elements of both 300 and Elektra Entertainment, including 300’s signature red “3” and the stacked Elektra Entertainment logo (see below).
“Every single brand within 3EE was born as an independent, entrepreneurial label made up of music-lovers who take risks, break rules, and disrupt culture,” said Liles.
“The mission of 3EE is to reimagine our value proposition to artists and creative partners globally.
“We fuel the spirit of our labels’ identities through the creation of powerhouse brand management teams that span genres and cultures. Our people are handpicked because they all live what they work and love what they do.
“Every label within the 3EE family is driven by a unique point of view and purpose, and, at the same time, they all benefit from our years of collective expertise, wisdom, and influence. We call this #BiggerFamilyBusiness. ”
“The mission of 3EE is to reimagine our value proposition to artists and creative partners globally.”
Kevin Liles, 300 Entertainment
“From the day we walked in the door at 300, we’ve been on a mission to sign original artists and nurture a brand that stands out from the crowd,” said Bass and Bouab.
“Mike, Gregg, and the Elektra team share our artist-first philosophy, and the combination of our companies creates an exciting, collaborative environment where artists across the musical spectrum can be anything and achieve everything.”
“From Elektra to Fueled by Ramen to Roadrunner and throughout our label family, we’re defined not by one single identity, but by a collective of distinctive brands,” said Easterlin and Nadel.
“We’re very excited to be joining forces with Kevin, Rayna, Selim and the entire 300 team to build a company that nurtures authentic artists, songs, and visions from conception to global greatness.”Music Business Worldwide
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