Should You Worry about the Death of Third-Party Cookies?

Both Safari and Firefox have removed third-party cookies from their browser, but nothing has caused this concern Google is advertising it aims to do the same by 2023.

There is no doubt that change of mind is taking place for advertisers and publishers, and the impact it will have on their business is long lasting.

When Google puts this rule in place, I think it will be a nail in the coffin.

Here is what you need to know about third-party cookies

In the beginning – there was a third cookie.

The disappearance of third-party cookies may be surprising, but this should not surprise anyone who knows this history. Cookies are not intended to be used in this way.

In 1994, a 23-year-old engineer at Netscape, Lou Mountulli, developed a cookie. They aimed to create a tool to help websites remember users, for example, their passwords, their experiences, and their actions on the site. But he tried to prevent it from being used locally.

About a year later, an adtech a company called DoubleClick was formed. Its creators realized that they could use cookies to track online users, so they sent the machine, and it became the world of advertising.

Google acquired the company in 2008 and expanded its advertising business from the SERPs to advertising on other websites.

Business of promotions it has become one of the main reasons why we have so much free in the world today, because it allows publishers to make the money they strive to make.

Third-party cookies have become a popular feature. Unfortunately, these cookies also became a tool for breaking secrets.

What do third-party cookies mean?

In most cases, cookies are a code stored in your browser by the web site you visit.

This code enables websites to collect information about your behavior on the page, and webmasters use this to provide you with your own experience every time you are on the page.

Third-party cookies, however, were not created by the site you visited – instead, they were created by someone else. Basically, a third party is an advertising company, and they follow you across the internet to gather information about your personality, interests, and more.

These are used to send you the ads you want.

Here’s an example: You’ve visited one page in the past while searching for the best men’s loafers. You spend time on the website, and then a few minutes later, you are busy browsing for something very different on another page, you see the best male ads. A third party often sends advertisements. It is not the first page you visit or contains any ads. It’s a third group.

While this helped the advertisers, it became a real problem when the ads were followed by internet users, and it seems that everything users and businesses do is monitored.


Adtech companies are the most advanced, and millions of dollars are being made by these companies’ businesses. You cannot expect them to leave their source of income without giving an answer.

Google is currently working with other stakeholders to address this issue, although it has tightened the privacy of users.

Here are some of the answers they have come up with so far:

Google Privacy Sandbox Initiative

While Google plays a key role in solving this problem, it is also working hard to solve it. For example, it has been noted that the reason Google delayed the termination of employment until 2022 is because it is exploring other possible ways to protect the internet and allow publishers and advertisers to make money.

But what is the Privacy SandBox Initiative?

I, according to Google, “a collaborative effort to develop new online technologies that can help protect people’s privacy and maintain existing skills, including advertising.”

FLoC Price

FLoC stands for Federated Learning Cohorts. In the whitepaper to evaluate the algorithms of the FLoC API groups, “The purpose of the FLoC API is to keep business-related interests secret but to do so confidentially.”

This means that sending similar advertisements to internet users may be possible, but targeting takes group IDs rather than personal ones. The FLoC API distributes group IDs by creating large groups of people with similar characteristics.

But because of the complexity of the story, all of these things are still in development, and you need to know what is going on in the news. Also, you can read more Pano.

For now, below are some of the existing answers that have always been there.

Email marketing

Email marketing has been around for a long time. And despite recent rumors of her death, email marketing is still one of the best selling out there, as any Dollar spent on email marketing reimburses $ 36.

But long before third-party cookies died, Author Ryan Holiday mentioned the need for every publisher and business owner to have an email list in his mail. Eternal Seller. This is because, as he explains, if any platform we rely on today thinks of getting rid of us or going down, the email list will always be yours, and that way, you will never lose your customers and audience.

Business partners

For many businesses, affiliate marketing has been a lifesaver.

It remains – and becomes more – known because when you post affiliate marketing, no one loses.

I wrote a post on solid blogs, and it is a good example of how group advertising works.

I remember how one company approached me when they saw it on the front page of Google.

It wasn’t even in the top three yet, but it did offer a nice reward if I mentioned their product.

As a blog owner, it was a source of income for me, even though the blog was not a source of financial support. As a result, I worked hard to become a Google executive, and they never did anything with it.

Instead, they just focus on making their business better while I focus more on bringing users to them.


While the famous father of modern business, Seth Godin, said that “advertising is the only business left,” no one expected that it would be useful in this regard.

Instead of harassing your audience with advertisements, why not allow them to reach out to you? With all the support aside, it is understandable that the audience you found seems to be changing more than the ones you showed ads.

They have over 2,000 of their competitors.

A user who searches for search terms related to your business is more likely to buy than someone who just sees the ads, whether they want to or not.

Here are the three most popular types of advertising in the 2020s.

  • Blogging: Blogging is the foundation of content marketing. And to this day, it is still the most widely used and profitable way of advertising. Blogging companies produce 67% advanced than companies that do not. But you have to learn about SEO articles in order to make it work.
  • Social media marketing: I do not usually mention social media marketing. Not because it’s not part of it, but because sometimes you need to run ads, and I like to get organic. However, without advertising, there is much you can do about TV. Some of the most amazing things I’ve seen recently are how B2B brands use Instagram and the incredible reach of TikTok. Regardless of the industry you work for – if you know how to make good use of social networking sites, there are no limits to what you can achieve.
  • Guest Posting: Just as Peep Laja’s CXL is in the digital world, Peep Laja and his team are still a guest post leading industry blogs. And if this is the case then maybe it is time to dump her and move on. Not only do you get useful backlinks from guest posting, but you also get the number of people who can refer you.

Well, that goes on.

Should you be worried?

If you are a business owner in a company that is different from advertisers and printers, I think you should leave this problem to those in those factories because it is their battle.

If you fall into the category of those who should be concerned about the removal of third-party cookies – all you can do is keep up to date with the latest high-profile firearms and corporate promotions – for example. , Google.

I understand that it will not be easy to get involved in content marketing if you do not already know the job, but it is best to start looking at how you can do it right now since you are already an entrepreneur.

Advertising requirements do not change. It ‘s the channel and the strategies that change – and we should all have this new knowledge.

Photo Credit: Provided by the Author; Thanks!

Ali Famba

Ali Faagba is a SaaS author and marketer. She was featured in Entrepreneur Magazine, Search Engine Watch, Business2Community, and other leading publications on a variety of topics. He blogs at

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