Ingrooves expands into The Philippines, names Guji Lorenzana as Country Manager for the market


After Ingrooves Music Group spent 2021 expanding its operations India, Italy and South Africa with several new projects, the company today (January 13) has announced its growth in the Philippines.

Guji Lorenzana has been appointed Philippine Country Director, and the publisher has also signed an international partnership agreement with Curve Entertainment from the Philippines.

The collaboration between Ingrooves and Curve includes future releases from Broadway star Lea Salonga, The Ryan Cayabyab Singers of the Philippines’ National Artist for Music Ryan Cayabyab, and platinum and theater singer Geneva Cruz.

Curve Entertainment is part of OPM (Original Pilipino Music, Filipino pop) and has a catalog that represents OPM in the market.

This “confirms the region’s importance in the global music market,” says Ingrooves.

Curve artists recently received two Philippine ‘Awit Awards.

The OST games, the 2021-language Filipino film song, was named the Best Song Recorded on TV, Video, Emerzon Texon’s. Now, by Tristan Castro Midnight Cruise was voted Best Musical instruments System.

The United States-born Lorenzana spent more than a decade as an actress, singer and radio presenter in the Philippines before establishing Open Door Artists, an art management company.

Recently, he oversaw music programs YouTube Music in the Philippines.

“Guji brings the right combination of technical and corporate skills.”

Bob Roback, Ingrooves Music Group

Bob Roback, CEO of Ingrooves Music Group, said: “Guji brings the right mix of production and industry expertise to support our labels and artists as we look to work with the best artists in the Philippines.

“Guji will work closely with our team in Southeast Asia as we grow our business in the region, as well as with our global team as we take professionals from the Philippines to new markets.”

“Ingrooves has established itself as a world leader in music distribution.”

Guji Lorenzana

Guji Lorenzana, added: “Ingrooves has established itself as a global leader in the distribution of music and marketing with its expertise as well as international expertise.

“I look forward to making our music in the Philippines and beyond.”

“Guji has come from an artist and one of our publications published so far is leading the work of Ingrooves in the Philippines.”

Narciso Chan Jr, Curve Entertainment

Narciso Chan Jr., CEO & President of Curve Entertainment, said: “Guji has come from being an artist who owns our distributed labels so far leading the work of Ingrooves in the Philippines.

“He is passionate about making good music and sharing it with people all over the world.

“We admire her dedication to her work and the entire Curve Entertainment team would like to thank her for making this partnership a reality.

“We are honored and pleased to work with Ingrooves, with its proven expertise, professionalism, and international team. We hope the partnership will enhance our digital business.”Music Business Worldwide


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