Council of Mallorca prepares for Madrid tourism fair promotion

Next week Fitur tourism fair in Madrid, the Council of Mallorca will, among other things, provide its services Sustainable Tourism Observatory is a strong supporter of the global market, the third largest in Mallorca.

On Friday, Council President Catalina Cladera said global market “It is very important in Mallorca, especially because of the epidemic and post-epidemic.” Last year, tourists showed appreciation for the neighborhood for the protection it provides, with many international tourists rediscovering Mallorca as a destination.

An advertisement in Fitur will show that Mallorca is a “leader as well safe destination“, that it has visitors 365 days a year and that it offers not only the sun and the beach but also other essential features that allow it to be open all year round.

In addition to announcing how a Tourism Observatory facts – third in Spain, ninth in Europe and 33 in the world – The Council will be showcasing MICE (conferences, promotions, conferences, exhibitions) tourist attractions and major international sporting events in 2022, such as the Spanish Road Cycling Championship.

Cladera explained that the Sustainable Tourism Observatory is expected to be fully operational in March. It will be a tool “for Mallorca to become a sustainable leader, using tourism skills and in line with development goals”.

In addition to meetings with various tourists and airlines, there will be discussions about United Airlines a direct route between New York (Newark) and Palma with promotional and interactive features to ensure that the project is “running smoothly”.


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