Canadians will now have to pay more for standard, premium Netflix plans


Opinions of the company Netflix Inc has increased its monthly subscription fee in Canada by $ 1.50, from $ 14.99 to $ 16.49 per fixed plan, the company said Friday, to help pay for new programs to compete in the crowded TV market.

The company also raised the US price by $ 1 to $ 2 per month, depending on the plan. The fixed plan, which allows two streams at a time, now costs $ 15.49 per month, up from $ 13.99, in the United States.

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Price increases, for the first time in these markets since October 2020, began to work immediately for new customers. Existing members will see new prices in the coming weeks upon receipt of their monthly bills. Price increases have not been predicted.

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“We understand that people have more exciting decisions than ever before and we are committed to providing the best for our members,” Netflix said.

“We are changing our prices to keep us entertained. As always we offer a variety of plans for members to choose a price that will fit their budget, “he added.

The world’s largest advertising campaign faces more competition than companies looking to attract viewers to online entertainment. Walt Disney Co, AT&T Inc’s WarnerMedia, Inc and Apple Inc are some of the competitors who are pouring billions into new apps.

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Netflix had predicted that it would spend $ 17 billion on software development by 2021. The company did not disclose that 2022 has cost money.

The US price of Netflix’s premium plan, which supports four streams at a time and streaming in Ultra HD, was raised by $ 2 to $ 19.99 per month. For Netflix’s original plans, with one stream, the price increased by $ 1 to $ 9.99 per month.

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In Canada, the initial plan went up by C $ 2 to C $ 20.99, and the starting plan did not change at C $ 9.99.

The United States and Canada are the largest Netflix region with 74 million subscribers since September 2021. The company’s recent growth has come from abroad.

The growth of Netflix subscribers has slowed since the outbreak of the COVID-19 epidemic but has continued to grow with global support. Squid game, a dystopian thriller from South Korea released in September. The total number of subscribers worldwide has reached 213.6 million.

The company’s next subscription report is due to take place on Thursday with Netflix setting a quarterly revenue. Researchers want the company to show 8.5 million new subscribers from October to December, according to data from Thomson Reuters I / B / E / S, bringing the total number of subscribers worldwide to 222 million.

– Reports of Lisa Richwine


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