Brickbat: Take a Hike

A new French law will require car advertisements ask viewers to consider taking a car, bus ride, walk or bike ride to their destination instead of driving. The law is one of the government’s activities in reducing carbon emissions and has adopted the old rules that require people to advertise food and beverages in order to encourage people to eat nutritious foods. Advertisers will be charged a € 50,000 ($ 56,000 US) fee for any ad that does not have such information.

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